About Us

What Is Ski New Mexico?

Ski New Mexico is a not-for-profit trade organization founded in 1979 whose mission is to promote the ski industry of New Mexico within and outside the state. Our objective is to increase year-round visitation to the ski and mountain areas of New Mexico through marketing and promotional strategies.

Our membership represents resorts, lodging, transportation, retail, restaurants, and other snow or mountain sport services. We foster high standards of professionalism and ethical conduct in the operation and promotion of New Mexico’s ski areas with the goal of maintaining the industry’s good faith spirit of competition and high level of consumer credibility.