Newsletter II
Ski New Mexico
Newsletter II
February 15, 2008
“Ski and Ride the Winter Sun”
The 2007-08 New Mexico ski season has been nothing short of incredible. Even though several resorts missed the Thanksgiving opening they have made it up since. As a whole the holiday season showed a 20% increase over the same period last year. The snow fall this season has provided the resorts with excellent conditions starting mid December and has continued until present with more snow predicted weekly. Our ski resorts have enjoyed successful special events: Winter Wine festival at Taos, “Ole Texas Weekend” at Angel Fire, Mardi Gras at Red River, to UNM corporate cup races at Santa Fe and Red River. A military special at Sipapu and a night cross country ski adventure at the Enchanted Forest have given many of our guest memorable experiences. Everyone who has been out skiing and riding at the New Mexico resorts have been dazzled by the warm sunny days skiing on Champaign powder and the enchanted evenings with snow falling from a wonderful sky.
- An up-date from Ski New Mexico includes the following:
- Some nominations are in, in our quest for the best of the New Mexico ski industry.
- Our snow report has changed to report snow fall in the past 48 hours and if none reported during that time the report will revert to “0”.
- Most of our 70,000 winter adventure guides are distributed.
- In conjunction with the Dept. of Tourism we have had two successful Fam tours
- We have two snow report programs, one krqe TV 13 and one radio
- Several news paper, TV, Radio, and out door bill boards have covered and promoted NM Skiing.
- Our membership has doubled since last year but we are far short of where we ought to be.
- Our Governmental relations have gone well with a successful distribution of VIP passes to the legislators and a close relationship wit the Dept. of Tourism.
- Stating Feb. 15th KOAT TV and Ski New Mexico will be rolling out a “kids learn to ski” program. All Ski NM member resorts are involved. The program will be via reservations only and will include the weekends of Feb. 24-25, March 1-2 and March 8-9.
As you can see things have been happening and good results are expected. If you are not part of Ski NM now is the time to get involved. Remember Ski New Mexico is the voice of the Ski Industry of New Mexico.
George Brooks
Ski NM Executive Director
