Become a Member
Ski New Mexico invests in your success
Ski New Mexico is a non-profit organization that promotes New Mexico’s winter sports industry and tourism within and outside of the state. The primary objective of the organization is to increase winter visitation to the “Land of Enchantment” through marketing, trade shows, media relations, internet and promotional strategies.
Ski New Mexico collaborates with many national clubs and organizations and supports high standards in the operation of New Mexico’s ski areas.
Membership & Ski New Mexico Pass
- Ski New Mexico is open to everyone. Our members include ski-industry businesses, lodgers and hotels, local and national tourism groups, as well as individual skiers and snowboarders. If snow sports are important to you or your business, consider joining Ski New Mexico.
- Members receive a
Ski NM Pass (punch card) that entitles members to two lift tickets at each of our nine member ski areas. Cards are transferable and have some black-out dates.
Advertising Benefits
- A free listing on our Membership page with links to your website or email.
- Optional expanded listing in the Business Directory on our website.
- Access to Great Deals Ads and Social Media Promotions (Facebook and Twitter).
Internet Business Leads
- Last season, tens of thousands of people visited Ski New Mexico’s website looking for
where to stay, eat, shop and party. (View Stats here.)
- 48% of visitors to this website clicked on a link, banner ad, directory listing or
great deals ad to visit advertisers' websites.
- Membership allows you to post your information and access the potential $290 million
economic impact of those interested tourists.
Your membership supports:
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Marketing & PR
- National branding of New Mexico ski products and industry.
- National, regional and local advertising and promotional programs.
- Press and media relations programs including familiarization tours, industry spokesman and press mailings.
- Advertising opportunities and optional Directory Listing in Slopes! magazine and website.
- Referrals and networking opportunities.
- Participation in consumer trade shows.
- Co-op marketing and promotional opportunities with Ski New Mexico and partners.
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Legislative & Government
- Representation at state, local and federal regulatory bodies and other government affairs and activities.
- Representation at local, state and federal government inquiries and meetings.
- Representation within and outside the ski industry.
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