Membership

Receive a Ski NM Pass good for 2 lift tickets at all member ski areas.
Learn more | Register now

Advertising Packages and Pricing

Advertising Deadline:
6:00 PM, Friday July 1, 2011

Download the 2011-2012 Rate Card.

Magazine

Website, Email, Social Media & Banners

Important Deadlines:
Friday July 1 — Contract & Payment Due
Friday July 9 — Ad Materials and Listings Due
Monday August 29 — Web Banners Due
Monday August 30 — Publication Date
Friday September 30 — Balance Payment Due
Saturday October 1 — 2011 Website Launch

2011-12

Membership¹

$295

Fractional Ads^2,3,4,5

1/3 page (Vert or Square)

$2,325

$275

1/2 page (Vert or Horiz) ¹

$3,145

$350

2/3 page (Vert only) ¹

$3,965

$425

Full Page Ads ^1,2,3,4,5,7

$4,720

$500

Inside Front Spread

$10,000

Premium positioning benefits
are the same as Full Page ads

Upfront (pp 4-12)

$4,995

Inside Back Cover

$4,795

Back Cover

$5,235

"Ski Town" Advertorial Page ⁸ — NEW!

$3,600

incl.

1/6 Horiz Sponsor Ad ^3,4,5,6 — NEW!

$1,250

$200

List

Restaurant/Rentals Listing ⁴ — NEW!

$250

incl.

List

Lodging Co-op Ad (1/9 or 1/10 page) ^3,4,5,6

$720

incl.

List

¹ Membership and Ski Passes: Ski New Mexico Pass (punch card) includes 2 lift tickets to all member ski areas for the 2011-2012 ski season. There are no black-out dates and passes are transferable. All half-page or larger advertisers will receive a complementary membership and a Ski New Mexico Pass valued at $295. Membership period is from Sept 1, 2011 to August 31, 2012.
² Ad Design: Graphic design services are available to complete your ad placement. You are not required to contract for ad design services. Your ad materials must conform to the specifications and deadlines provided herein and on our website.
³ Lodging Guide & Great Deals: Directory and Great Deals web pages will be combined under “Lodging Guide” and organized by ski area.
⁴ Email Campaigns: During the 2010 ski season, several new email campaigns were tested and refined. In additon to or Daily Snow Reports and Storm Alerts, two new email campaigns will be added in 2011-2012. They include the “Lodging & Rentals Guide” which will be sent out 2 and 1 week(s) prior to all major holidays and “Deals and Events” which will go out the first of each month.
⁵ Social Media: We share relevant content and information with our followers from your websites, social feeds and Great Deals ads with our Facebook and Twitter followers throughout the season.
⁶ News Ticker Ads: All Lodging Co-op and Advertorial sponsors receive text-only news ticker ads on corresponding ski area pages.
⁷ Web Banner Ads: All web banner ads are sized at 160x600 pixels (tall). Banners appear in a sliding-scale rotation on the website
from1x to 4x. A 4x rotation would appear four times more often than a 1x rotation. All banner ads appear in general areas of the website, but are also confined by ski area on area-specific pages. For example: Only Sante Fe advertisers would appear on Ski Santa Fe’s webcam, directory and information pages. Advertisers may provide more than one web banner ad, but banners will appear sequentially by week or month, not simultaneously.
⁸ Advertorial Pages are reserved for CVBs, Chambers of Commerce, Tourism and Economic Development partners. Pages in Slopes include editorial, copy writing and photo research services. Content is then duplicated on the the website and married to the Lodging Guides. Wallpaper ads are giant background images that float behind corresponding ski area web pages.

Advertising

Great Deals |