About Ski New Mexico
Ski New Mexico is a not for profit trade organization whose primary purpose is to promote the ski industry of New Mexico within and outside the state. Ski New Mexico shall organize, direct, and implement, a vision and strategy for cooperation, professionalism, and a high standard of ethics, for the betterment and advancement of the ski industry in the State of New Mexico. The primary objective of the organization is to increase winter visitation to the “Land of Enchantment” through marketing and promotional strategies. We shall assume a leadership role in the State for the promotion and betterment of skiing within the State of New Mexico. We shall also cooperate with all other national ski organizations for the advancement and betterment of skiing. Ski New Mexico shall foster high standards of professionalism in the operation of New Mexico’s ski areas and encourage high standards of ethical conduct in the promotion of New Mexico’s ski areas in order to maintain the “good faith” spirit of competition and high level of consumer credibility our industry enjoys.
